Three cheers! Simonton Windows has won the prestigious 2012 Crystal Achievement Award in the category of “Most Innovative Program” for the company’s Lead-Safe Awareness Campaign!
Presented by Window & Door magazine, the annual award recognizes significant innovations and achievements in window and door technology, manufacturing and marketing.
In 2011, Simonton Windows embraced the opportunity to educate remodelers and homeowners about the hazards of lead-based paint in homes older than 1978.
By creating a comprehensive multi-media awareness campaign, Simonton is educating homeowners about the dangers of lead dust created by the friction of opening and closing painted windows in older homes. This microscopic dust can cause serious and damaging health effects, especially in children and pregnant women.
Simonton created its innovative educational marketing campaign using the theme of “Get the Lead Out” and produced a special educational Web page resource at http://www.simonton.com/leadsafe for all audiences. A wide variety of multi-media support materials were created in print, online, social media and video format, including a “Get the Lead Out” YouTube video (www.youtube.com/simontonwindows), homeowner brochure, and targeted communications.
“When the rest of the industry was reacting negatively to the EPA Lead RRP ruling, Simonton saw the opportunity to advocate for healthier home environments,” says Gary Pember, vice president of marketing for Simonton Windows. “We created marketing tools to educate and inform homeowners about this insidious problem.
To read the full story in Window & Door on Simonton’s Crystal Achievement win, click HERE.