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Thursday, June 6, 2013

Are you "Pinning" or "Building a Houzz" Online?


Are you keeping up with social media apps these days?

According to Door & Window Market magazine, two of the hottest websites these days are Pinterest and Houzz. In an article in their March 2013 issue (click HERE to see the story), the magazine's editors explain that Pinterest has an estimated 25 million users who are "pinning" linked images to special "boards" so that users can follow their own interests.

With Houzz, you can market products and services directly to homebuyers, homeowners and builders. Portfolios (of "ideabooks") are posted on the site to give people links to different styles and products. This popular site has a 400% increase of downloads in the past year, showcasing how popular the site is becoming.

While some may wish to "duck and hide" from the newest websites and applications on line, the smart business-building contractor, builder and remodeler will embrace these technology advances as a primary way to reach customers. At Simonton Windows, we're participating in Pinterest to give consumers ideas and inspiration for using our energy-efficient windows for both replacement and new construction projects.

Take a look at both sites and open your mind to new possibilities for ways to reach out and connect with your customers!

TIP: Looking for other ways to enhance your marketing? Check out “Post Your Project” Gallery Site Launched for Simonton Windows for more details!

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