Thursday, January 17, 2013

Understanding Social Media

Do you tweet, use pinboards or are you a “Houzzer?” Do you even know what these terms mean?

Thanks to a fast and easy breakdown provided in the September 2012 issue of ProSales magazine we can share with you eight key social media ways to build your audience.

1 – Facebook – 955 million users. Start a site for your business.

Post four times each week
Post links to your company blog
Join groups to increase visibility for your business
Grow networks by asking clients to “like” your pages
Do not buy “likes” or pay to promote your posts

2 – YouTube – 870 million users.

Videos rank high in search engines, and YouTube is often used to search.
Videos make personal connections.
Promote videos offered by manufacturers who you do business with.
Keep your original segments under 90 segments

3 – LinkedIn – 175 million users.

Create a profile.
Join groups to reach potential customers.
Use as networking tool with colleagues, vendors, manufacturers, builders and remodelers.

4 – Twitter – 170 million users.

Fast way to communicate with people and post information.
Uses hashtags/lists.
Use to respond to questions quickly.

5 – Pinterest – 37 million users.

New and growing fast.
Ideal for showrooms and posting pictures on “pinboards”
Users are primarily women with higher income.

6 – Houzz – 2 million users.

Create project image galleries to show clients.
Create and edit custom collections.
Use as tool to help clients with design/product decisions.

7 – Blogs – Unlimited locations.

Create a blog for your company.
Update with short stories (usually 150 – 350 words) and pictures at least once per week.
Trends and tips are popular.
Use to post success stories of your customers.
Include a feedback/comments section.

Understanding Social Media

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